Creating Expert Status: Writing Articles
What’s the first thing you notice when you click on a website? There are words everywhere! No matter what other media marketing tools you use on your site, the ones that people still gravitate towards include words. Use article marketing to help you gain expert status as an online business owner.
Why Articles?
You might be wondering about articles. Perhaps you have shied away from them up until now because you don’t write very well. Maybe your 11th grade English teacher scared the bejeebers out of you with her killer writing assignments. You don’t have to go into therapy to write an article – simply write what you know.
Articles are the quickest and easiest way to drive traffic to your website. When people type all of those keywords into search engines, they are looking for information. It can come in a variety of forms but the one that most people know and are comfortable with is the article format. On your website, hopefully you have some form of content displayed there to keep your visitors happy.
Writing the Articles
Since you know a lot about the subject of your business, use that knowledge to elevate yourself to the level of expert. With what is trapped in your head, you could probably write a hundred articles.
How should you write? Create a list of topics that are related to your business. Because the subject is familiar, it will probably only take you about 30 minutes to write a 400 word article. This length is pretty normal for blog posts and article directories.
Did we mention article directories? These are the places where you will be submitting your articles to gain visibility. When you write articles, use the bio box to provide a link to your website so interested readers can find your business.
Some types of articles work better than others when it comes to promoting an expert status:
• How-To Pieces
• Tips
• Article Packs/Reports
With how-to articles and tips, you are sure to gain the reader’s attention with bulleted and numbered points. Using numbers in the title also alert the reader that your work is something they want to check out. When you can put what you know into a format like this, you actually become an instant expert. And, the writing is fairly straightforward for those who doubt their skills.
An article pack can be created from ten or so articles that you have written on a similar subject. Marketing them on your site as a guide to “Learning How To Install Flooring” or whatever the subject of your business is.
Writing and submitting articles will get you noticed. Linking them to your website can increase your sales as you go from business owner to business expert.
