How To Use Information Products To Boost Your Credibility

We are all very familiar with information products (info products). We see them every where, we use them every day. Any time information, content, articles, video, instruction, etc is packaged and sold, you have an info product. A book, the daily newspaper, websites,magazines, dvd’s. They all count. When you go out and buy a book, you are not paying for the cost of the paper and the ink, you are buying the content contained inside of it. That is the part that has value to you.

Did you know that you can create your own information products to promote your own business? First we will look at why, then we can look at how…

There are a couple of reasons that you might want to consider this. First of all, it will give you an instant boost in credibility. You automatically appear as an expert if you publish information. In people’s minds, if you are published, you must be the person that knows something. For that reason alone, it can be worth doing. You can use this credibility to set yourself apart in your marketplace.

Another reason is that, depending on your business, you might find that there are things that you keep having to show people, or explain, the same things over and over again. Maybe you could create a product that would do that for you. A dvd or online video showing “how to” do something. Maybe a short manual, report or white paper that can explain a process or procedure.

The fact that you keep repeating the same things to diferent customers will indicate that they all have similar questions. So by creating a product that answers those questions, you will do three things. You will decrease the time you have to spend on that information with each client because you can refer them to the product instead. You have a great way to generate leads because you can run an advertisement that reads “to solve problem xyz, come to my website for a free video” and you look like an expert becuase you have published information that your client is looking for and know you have just gained their respect.

Yup, all from one measley little info product!

OK, so how do you make this? Well, some of that is going to depend on your business but just look around at the questions you keep answering and see if they can be best answered by video, audio file, or printed information. Then create the product and publish it. There are many self-publishing services online and it is very easy and inexpensive to create a workbook or dvd. A simpler way will be to publish the information on your website itself. Online video is commonplace and you can simply upload your video on to YouTube and embed a link on your site that will display it. Printed material can be released in .pdf format and linked to from your site for download. You can have people download it directly or (the better option) use it at a teaser to collect leads and then follow up by email to close a sale.

If you can have information on a topic that requires updating or is changing frequently, then offer a membership service. Either a website or a program by mail where you can charge people a recurring monthly fee for access to the information. This will add another revenue stream to your business.

Feel free to contact us for more details and help to get started.